Best Marketing Books you must read in 2021 for successful Digital Marketing

Updated: Sep 25, 2021

Introduction: Why Marketers Should Read Books

The reason why marketers should read books is to broaden their knowledge and understanding of marketing. This will help them make better decisions and take more informed risks for the business.

At the same time, marketers may not have the time to read as much as they would like. That's where audiobooks or podcasts can come in handy.


 



There are many benefits that marketers can get by reading books:


1. Create a reading habit: Reading is one of the most popular habits among successful people and we should create a similar habit for ourselves, which will eventually help us to become better at marketing as well as other areas in life.

2. Improve our knowledge: By reading good books, we can learn from the experiences of other people and world-renowned authors and marketers.


How to Get Started with Marketing Books

Marketing books are one of the most important tools for marketing professionals. They can help you understand concepts and strategies, show you how to think like a marketer and give you the motivation to do what needs to be done.


Marketing books can help you grow your knowledge in this field. But there is so much information out there that it is difficult to know where to start from. This article will help with that by recommending some of the best marketing books, as well as provide a few tips on how to start reading marketing books.


The tools marketers can use to get the most out of their reading experience range from simple design changes to more complicated AI-powered generators that provide data and insights into their audience.

The tools marketers can use to get the most out of their reading experience range from simple design changes to more complicated AI-powered generators that provide data and insights into their audience.


The Top 7 Tips on How to Read More Books

Reading is a habit that has been lost among the younger generation. This puts them at a great disadvantage as they grow up because reading is a crucial part of a person’s education. There are many benefits to reading that go beyond the basic knowledge it provides.

In this post, we have compiled 7 tips to help you find time for reading more books in your life so you can be more productive and increase your creativity.


1) Be aware of how much time you spend on social media

2) Turn off your phone before going to bed

3) Read on the train or bus

4) Listen to audiobooks during your commute

5) Join a book club with friends

6) Keep your books close by and on display

7) Read at home first


I recommend the following books to read if you want to be successful in your business. These are the best books in Marketing and can give a different perspective to your business. I am a marketer and read tons of books and these are the books that really helped me.



Book 1


Hooked: How to Build Habit-Forming Products

By Nir Eyal



Do you want to create sticky products that users come back to again and again? In this book, Nir Eyal shares the Hook Model: a four-step process that builds user habits and encourages them to take their desired actions. This is one of the great books for SaaS marketing companies. This is the best digital marketing book in 2021.




Book - 2



Influence, New and Expanded: The Psychology of Persuasion

By Robert Cialdini

Many marketers and behavioural scientists consider Robert Cialdini to be the leading expert on influence and persuasion. Cialdini provides an in-depth introduction to the seven levers of influence in this book:

  • Reciprocation

  • Commitment and Consistency

  • Social Proof

  • Liking

  • Authority

  • Scarcity

  • Unity

If you want to incorporate the most advanced behavioural science into your marketing and product, you should read Influence. This is the best book for marketing in the year 2021.





Book - 3


Contagious: Why Things Catch On

By Jonah Berger


Word-of-mouth marketing is a cost-effective way to grow your business. But, why do people share some products with their communities and not others? Wharton marketing professor Jonah Berger answers this question in Contagious and goes into six basic principles that cause the information to spread. Contagious is one of the best books for digital marketing to read in the year 2021.




Book - 4


Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

By Seth Godin


Most people hate marketing that interrupts them—think of the last unwanted telemarketing call you received.


Advocating for a different approach, Godin introduces Permission Marketing in this book. With Permission Marketing, you offer your potential customers incentives to view your ads and marketing materials voluntarily. This method helps you build trust and leads to more sales.





Book - 5


Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

By Ryan Holiday

In this concise book, Ryan Holiday shares a framework you can use for growth marketing. He suggests using tools and tactics that are testable, trackable, and scalable. This way, you can iterate on your marketing strategy to make it more effective over time. Ryan Holiday has written the best books for content marketing as well.


The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!




Book - 6


By Al Ries and Jack Trout



This classic lays out 22 laws for marketing. Some of these laws include the Law of Leadership, the Law of the Category, and the Law of the Mind. While some of the examples in this book are outdated, the principles themselves are timeless.





Book - 7


Traction: How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg and Justin Mares

This book is a growth marketing classic written by two extremely successful founders. In it, they teach you the Bullseye Framework for identifying the best traction channels for your business. They also go into the 19 different traction channels such as publicity, search engine marketing (SEM), and content marketing, and how you can use them to grow.

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It






Book 8


Absolutely Awssome


By April Dunford

April Dunford’s book on the positioning is the best one we’ve found on the topic. While most positioning books share abstract information on finding your product’s positioning, Dunford shares step-by-step instructions for nailing it.

After you read and implement this book, you’ll know what differentiates your product and how to communicate it in a way that gets people to buy.





Book - 9


Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

By Sean Ellis and Morgan Brow



Some people say “Build it [your product] and they [customers] will come.” But, this statement just isn’t true. The largest companies founded in the last ten years used a scalable, repeatable approach to growth. Their growth hacked their way to success.

Sean Ellis and Morgan Brown introduce you to growth hacking in their book and describe how you can acquire customers, retain them, engage them, and encourage them to buy your product again and again.




Book 10


Ogilvy on Advertising

By David Ogilvy

If you want to get better at copywriting and advertising, you must read Ogilvy on Advertising. Many copywriting experts recommend it as one of the most important books they read to improve their skills.





Book 11


The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

By Rob Fitzpatrick

When growing a business, you need to ensure you’re building a product people actually want. Why? Because if you build something people don’t need, no amount of amazing marketing will save you.

To learn what people want and how to validate your ideas, read this book. In it, Rob Fitzpatrick shows you where customer research conversations go wrong and how to do them more effectively.






Book 12


Product-Led Growth: How to Build a Product That Sells Itself

By Wes Bush

What if you could use your product itself as a way to acquire new customers and retain them? That’s what this book is all about. If you run a SaaS company and want to start growing better and faster while cutting your acquisition costs, check out this book.







Book 1


Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

By Chip & Dan Heath This practical book will help you understand why people remember and believe in certain ideas and forget and reject other ones. Applying the concepts from it to your company will help you build a more memorable product and brand that persuades customers to purchase.






Book 14


Badass: Making Users Awesome

By Kathy Sierra

If you have zero marketing budget, you can still succeed in building your company. You just need to focus on making your product so it creates successful users. And, that’s what this book teaches you how to do. While it goes into more than just marketing, at the end of the day we believe it’s one of the best marketing books because if you can make your users successful, they will share your product and it will grow.






Book 15



Blink: The Power of Thinking Without Thinking

By Malcolm Gladwell

What if I told you that human beings think without thinking? That fact is true, and it’s what bestselling author Malcolm Gladwell explores in this book. He goes into how people make decisions in an instant that are more complicated than they seem. To understand the decision making process potential users make when evaluating your product, check out Blink.






Book 16


How To Win Friends and Influence People

By Dale Carnegie

To successfully market a product, you have to understand people. Dale Carnegie’s classic, How to Win Friends & Influence People, will help you understand people.

Just a few of the things Carnegie teaches in this book are six ways to make people like you, twelve ways to win people to your way of thinking, and nine ways to change people without arousing resentment. The skills and understanding of people that you pick up from this book will make you a better marketer.



Book 17



Blitzscaling: The Lighting Fast Path to Building Massively Valuable Companies

By Reid Hoffman and Chris Yeh


If you want to build a huge startup (think at the scale of Amazon, Facebook, or Airbnb), then you must read Blitzscaling. Written by Reid Hoffman (a co-founder of LinkedIn), it provides advice for scaling your company from zero to a billion users.




Book 18


The Boron Letters

By Gary C. Halbert and Bond Halbert

Neville Medhora, the founder of CopywritingCourse.com, shares The Boron Letters as one of his two-must read books for anyone getting started in copywriting. Written as letters from Gary C. Halbert to his son Bond Halbert, they contain copywriting wisdom that will help you convert more customers.





Book 19


Pre-Suasion: A Revolutionary Way to Influence and Persuade

By Robert Cialdini

Earlier in this post, we referenced Cialdini as one of the great behavioural scientists and social psychologists of all time. In this second book from him, Cialdini shares “how to prepare people to be receptive to a message before they experience it.” He explains how if you can redirect people’s attention before a relevant action, you can persuade them to take that action. If you want to incorporate principles from social science into your marketing, you have to read Pre-Suasion.




Book 20



The Undoing Project: A Friendship That Changed Our Minds

By Michael Lewis


Michael Lewis, one of the most successful and influential authors of the modern age, shares the story of Israeli psychologists Daniel Kahneman and Amos Tversky in this book. He also reveals how their theory of mind changed the way we look at the world. Along the way, he explains many psychological concepts and principles from Kahneman and Tversky’s work that will grow your skills as a marketer.







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