What is the brand voice and why brand voice is important? What are the examples of brand voice?

Updated: Jan 29





 

Table of Content


1) What is a brand voice?

2) Why brand voice is important and matters a lot for companies?

3)What are the benefits of having a unique voice for the companies?

4) How do you find your company's unique voice?

5) How to create a brand voice?

6) What is the brand voice of Apple? (example)

7) What is the brand voice of Nike? (Example)

8) Examples of brand Voice.

9) How to create a strong brand voice?

10) Role of Content in strong brand voice.

11) Role of communication in creating a strong brand voice.

12) Tools that can help you to create a strong brand voice.


 

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A small story to start with.😎😍😍😍😍

My colleague said, "Your audio and video are not matching".

We were conducting an interview. The candidate was sitting in a shady dark room and his face was hardly visible. He was holding an earphone near his mouth and it was very difficult to judge the synchronization of voice and lip movements.

However, the level of subject knowledge, depth, flow, and clarity of thoughts of the candidate was really good. One has to be astonished by the skills the young man possessed at his age and be happy about interviewing a good candidature. But given the context and based on our experience(candidate sitting in a dark room and covering his face), we got suspicious and immediately my colleague said to the candidate, "Your audio and video are not matching". (Maybe a slang to nonsynchronization of body language and voice modulation. I am not sure this is the right sentence to use). Hearing this, suddenly the candidate disappeared from the screen.

Long story short, this is nothing but impersonification where a good candidate tries to help a bad candidate by giving a voice-over, and a bad candidate acts as if he is talking.

Why this story?

We see this (non-synchronization in the communication) everywhere in our day-to-day corporate life. When we get an email, when we talk to a person representing a company, when we get a document from a company when we check a demo of a company, or when we see the posts on the social media, we tell ourselves " I am missing something. Somehow, there is a lack of synchronization. I never expected this".

What I mean to say is that there will be a huge gap between what the company says (they stand for) and what we experience. There is no single voice, no single experience across different communication. That is why brand voice is so important.


1) What is a brand voice?

Branding voice Not Like Picking Colors; It is How People Experience Your Company

Many companies believe that branding is just about picking a color and designing a logo. But in reality, branding is the way people experience your company.

The process of branding is not just limited to the physical aspects of your company such as its logo, fonts, and color palette. It also includes the emotional experience people have when interacting with your company.

Branding is more than just an image or a logo; it’s how you make people feel when they come into contact with your product or service.

Branding is not only the image and logo of a company but rather how you make people feel when they come into contact with your product or service. A logo can be changed and an image can be refreshed, but the brand should always remain the same. Brand voice is the value for which the entire company stands for.


2) Why brand voice is important and matters a lot for companies?


Brand voice is a key element of marketing. It helps to identify your company's personality and tone. The tone of the brand voice will help you to create a unique identity for your business.

The brand voice is important for your marketing strategy because it is the only thing that differentiates you from your competitors. Your brand voice should be used in all marketing campaigns, social media posts, advertisements, and content that you produce.


In today's competitive market, it's more important than ever for a company to stand out from the crowd. One way to do this is by having a unique brand voice that sets you apart from your competitors. Your company's brand voice should be an extension of who you are as a business and what you want your customers to experience when they interact with your company.


 


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3)What are the benefits of having a unique voice for the companies?


Developing a unique voice for your company is crucial in order to maintain your brand identity. Not only will it create a story that is easily recognizable, but it will also evoke emotion in the reader. Developing your own unique voice for your company will set you apart from the competition and help you to connect with the audience on a more personal level.


4)How do you find your company's unique voice?


Your company is unique and has a voice that can be found in your products and services. You need to figure out how to share that voice in your marketing material. The key is to use words and phrases that paint a picture of what you offer.


5) How do you maintain your company's unique voice?

What does it mean to be a unique voice? Unique Voice is not just about being different or standing out from other companies, but rather about creating meaning for your company and its audience. The more meaning you can create for your company, the more likely it is that people will remember you and want to do business with you again in the future. The more meaning you can create for your audience, the more likely they are to become loyal customers who recommend your products to others.


The first step to developing a company’s unique voice is to understand the company’s mission. The company needs to know what it stands for and what it wants to represent.

The next step is to create a strong identity for the company. This means that the company needs a logo, colors, fonts, and other design elements that will be used in all its marketing materials. It should also have a tagline or slogan that can be used in all of its marketing materials as well.

Once the company has established its identity, it will need to develop a style guide. This style guide should outline how employees should use language on social media, email signatures, and other mediums of communication with customers and clients.


6) What are the Best Brands out There that Have Amazing Brand Voices?


Brand voice is the tone of a brand’s communications with its audience. It is usually identified by attributes such as the tone, style, and language used in marketing materials.

If you are looking for brands that have amazing brand voices then here are some of our favorite brands that have incredible brand voices:


Coca-Cola. Coca-Cola is one of my favorite examples when it comes to consistent brand voice. The Coca-Cola voice is positive, friendly, and down-to-earth. They are always showing us concepts of what a happy life looks like accompanied by a positive voice.

What is the brand voice of Apple company?

Apple's brand voice consistency conveys confidence, quality and intimacy. Apple's been the company to look up to in terms of setting themselves apart from their competition. Everyone feels welcome and many feel spoiled by owning their products

What is the brand voice of Nike? – Brand Voice and Brand Tone


Nike is well-known for their campaigns that share what they believe in and why they believe in it. The brand voice portrays inspiration, positivity, and powerful messages that motivate and encourage even non-athletes to “Just do it.” Nike's tactic is to inspire its audience.

Ten years back, I used to work in an IT company where my role was in Consultative Software Selling. This role needs skills to create good quality content and needs quality communication. I remember, without the permission of my boss, I never used to send any document to the client. I used to sit and research for one to two weeks to cull out a well-researched document or proposal. My reporting manager was very disciplined in setting tone and voice in the communication.

He was very particular about brand voice.

Gone are those days now.

Why?


In today's scenario, we need to remember that everyone in the company communicates with the customer or with the outside world on daily basis. They represent the brand and their communication is brand voice.

Let us look at some of the examples.

1) Our recruiters talk about the company with the candidates on a daily basis.

2) Support and sales personnel are emailing prospective and existing clients.

3)Marketers and content strategists are writing website content.

4) Customer success and technical writers are interacting with the customers every day.

5) Support team is supporting customers on chatbots.

Everyone in the organization creates content and is in constant communication with the world something that represents your brand.

What happens in this scenario?

1) Our company voice and tone are lost and customers get confused and literally customers stop believing in us and say "audio and video are not matching". 🤔

2) Clarity becomes a little fuzzy and the same sentences start popping up in all the communication.

3) Customers feel the gap between what you promise, and what they experience. ( 'walk the talk')

Why setting the tone and brand voice across the communication is important?

1) Customers 2020: A Progress Report - Walker Information. This study reveals that going ahead, customer experience will be the main differentiator for the companies and customer experience will overtake the product and price.

2)The three Cs of customer satisfaction: Consistency, consistency, consistency | McKinsey

McKinsey's report says that 'customer journey consistency' and 'communication consistency' are going to be the differentiator for better conversion.

7)How to bring consistency or one single brand voice across communication?

Clear communication to customers is the key to success for any company. Whether it is an e-commerce site, or a food delivery service, or even a company that sells furniture.

Clear communication is the key to success for any company. If customers cannot understand what a company is offering, they will not be interested. Part of clear communication includes establishing a brand image and figuring out how to appeal to customers with marketing campaigns or social media posts.

The customer's opinion about the product, service, or brand influences other people's decisions too. They will not buy something unless they are sure that it will be worth their time and money. And this is where clear communication comes in.

It is important for companies to take into account the needs of their customers and provide them with all the information they need about their products and services in one place. Communication should be clear and unambiguous so that there are no misunderstandings between customers and the company. It is important to understand your competition and how you can differentiate from them. One way to do this is by understanding what they are doing, and then doing the opposite. It is also important to be aware of the strengths and weaknesses of your competition.

8) How Companies Can Build an Effective Brand Voice Through Communication

In the digital age, a company's voice is an essential part of its branding. It is not just about what they say, but how they say it. The way a company communicates to its customers has an impact on its brand and customer loyalty. There are many different ways to build an effective brand voice through communication.

The first way to build an effective brand voice through communication is by using the same vocabulary as your target audience. This helps you connect with your audience and show that you understand them and what they want from your product or service.

In order to successfully create a brand voice, you need to use the same vocabulary as your target audience. This helps you connect with your audience and show that you understand their needs and wants.

The second way to create an effective brand voice through communication is by using humor and wit in social media posts, videos, or blogs. This will not only make your content more interesting to read but will also create a sense of community

The way to create an effective brand voice is through using humor and wit in social media posts, videos, or blogs. This will not only make your content more interesting to read, but it will also keep your audience entertained while they are reading it.

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