What is lifecycle marketing? A detailed review of Keap (Infusionsoft) for Life Cycle Marketing

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Introduction: Lifecycle marketing is a way of understanding the different phases of the purchasing decision.

Mahe phrase "lifecycle marketing" is often used to describe the way in which companies begin to target customers at different points of their purchasing journey.

Companies are advised to start with general marketing exercises, such as advertising or promotions, when their audience is less familiar with their brand. As the customer becomes more aware of the company's product, the company can transition into niche marketing tasks that will appeal more deeply to this market segment. Marketers use lifecycle marketing to determine how and when they should promote their product or service. They consider the stage of the cycle in which a customer is at and also what his or her needs are, from early adopters to mainstream customers, so they know best when to send advertisements. Lifecycle marketing is successful because it helps marketers get the most out of advertising budgets while keeping their customers happy.

Lifecycle marketing is the advertising strategy that helps you connect with your target market at any stage in the customer lifecycle.

Marketers have a reason to use this strategy. When a market is in a growth phase, it can develop a better understanding of its target market.

Check how Keap can help you to manage the entire Life Cycle Marketing.

A lot of people think that marketing and sales are separate entities. The truth, however, is that marketing and sales go hand in hand. Collecting leads, then, is just one step of the marketing process that’s important for success. Lifecycle marketing is the process of understanding where a customer is in their buying cycle and selling to them accordingly. This way you can successfully move them through your funnel so they become a customer.

Every organization is different, but the fundamentals of lifecycle marketing are as follows:

1. Analytics for KPIs such as conversion rates, revenue, and number of logins

2. A solid understanding of customer profiles and funnel stages so that offers can be adjusted to match customer’s needs

3. Testing offers and determining which ones work best across each stage of the funnel

Life Cycle Management has stages namely,

1) Collecting leads

2) Converting the leads as customers

3) Creating a community of loyal customers

Let us look at the first phase that is Collecting Leads.

1) Target Customers

Clearly define your target customer so you understand who they are, why they have pain, and where they go to find answers. Then, create a list of questions that will help you understand what they’re looking for. For example, you could ask “What questions are they using when searching on Google?

2) Attract Customers

When you understand the problems and motivations for your target customer, you can then launch enticement tools like high-value content that address their biggest pains and aspirations.

Techniques like story-telling, emotional appeals, and classic marketing offers are all great ways to draw attention to your content and, in the process, to educate your audience. You can also use content to answer questions that customers might have and to persuade them that your brand is the right fit for them.

3) Capture customers. Now it’s time to carefully build bulletproof lead capture methods so that you are collecting contact information into one central place for later follow-up.

Why? Because if you want to grow your business, you need to build customer relationships.

Direct Mail is the most cost-effective lead generation method. Why? Because it’s free. You can start with a small campaign and expand it as soon as you get results.

2) Converting the leads as customers

1) Engage the customers. This is where you get to educate your buyers. It’s up to you to guide them properly so they look to you as someone they can trust. Do it right and you can create a monopoly in their mind so that they only think of you when they need a service from you.

Engage the customers. This is where you get to educate your buyers. It’s up to you to guide them properly so they look to you as someone they can trust.

2) Offer

Get clear on the most critical steps in your sales process and make sure it aligns with what your clients' needs are. As leads engage, present offers that lead them to the most natural next step.

3) Close the deal

Streamline a simple process for clients to purchase from your business by implementing tactics that align with your sales cycle.

3) Creating a community of loyal customers. Create fans for your product. When someone buys from you, they become a fan of your product.

Building a business that will last. Create a business that will last.

Building a business that can be sustained. Create a business that can be sustained.

Building a business that can grow.

1) Deliver value. Make sure you’ve systematized your delivery so that clients consistently get everything they were sold.

2) Impress the customers. Create intentional plans to go above and beyond with every client, consistently. Leave a mark that keeps them coming back for more.

3) Multiply the success and scale success. Guarantee repeat business, positive reviews, and customer referrals by intentionally planning these into your customer journey.